In The Arena is a lifestyle brand for people who get in. Not the ones in the seats. Not the ones with notes.
The name is Roosevelt’s. The job is now. Clothes you put on when you are the one who has to try.
John Lovell owns it. He built the store, the crest, and the first shirt. That is the whole org chart.
If you knew In The Arena as a CEO podcast, that chapter is closed. This is not a show and not a feed. It is a mark you wear. The Crest Tee is the first piece. Thirty-eight dollars. Printed when you order.